Why Bitify shutdown operations?

Bitify was among the earliest “real goods + crypto payments + escrow” marketplaces — in a period when mainstream e-commerce almost always used fiat + centralized infrastructures. That gave it a niche appeal for crypto fans wanting to remain “on-chain.” Its escrow service attempted to bridge the trust gap in anonymous/cryptographic peer-to-peer commerce. For many, that was a key advantage compared with simple peer-to-peer sales without escrow. It showed both the promise and the pitfalls of early crypto e-commerce: promise for decentralized trustless trades, but pitfalls with volatility, regulatory/fee pressure, and long-term sustainability once crypto matured and user expectations rose.